EVENT

Campaign on pro bono volunteering

By Pro Bono Lab

Pro Bono Lab designed a communication campaign to be launched in La Defense, Paris business district. It targets corporate employees working in this district. There will be posters everywhere in the streets, but also in parking lots and elevators, as well as a giant screen that pedestrians will be able to see. At the core of the campaign are the clichés of engagement, with funny  punchlines.