EVENT

Lecture "Brand anatomy"

By Pro Bono Club Ukraine

For the second year, Ukraine joins a global movement of pro bono during Pro Bono Week. The main focus for us, as Pro Bono Club Ukraine is to engage as many companies as we can and make their commitment viral among the public sector. To do this, we are organizing a lot of events where businesses can share their expertise with non-profits.

Oleksiy Bondarenko, Art Director at New Strategies Group will share his 7+ years experience in various fields of design and advertising in Ukraine with non-profits and social enterprises.

The lecture will cover such topics, as

• What is a brand? The difference between brand and The brand.
• “Language” and “exterior” of the brand.
• Brand life cycle. How to develop a brand?
• Branding.
• Re-branding.
• How to identify and engage your target audience.

Details and registration: https://probono.org.ua/pbwnsg