Master class: Communication strategy
This event is devoted to communication strategies with an emphasis on digital tools. Speaker: Yaroslav Ogotskiy, Strategic Director at Isobar Ukraine will share his 7+ years experience in digital and strategic marketing with 20 Ukrainian NGOs.
Plan of the master-class :
- The essence of communication strategy: how organizations can effectively talk about their mission to society;
- How to miss nothing: convenient frameworks for creating a comprehensive communication strategy;
- Mastery of empathy: methods of analysis and formation of main target groups and channels of communication;
- Successful digital cases.
Dentsu Aegis Network Ukraine