Master class: Communication strategy

By Pro Bono Club Ukraine

This event is devoted to communication strategies with an emphasis on digital tools. Speaker: Yaroslav Ogotskiy, Strategic Director at Isobar Ukraine will share his 7+ years experience in digital and strategic marketing with 20 Ukrainian NGOs.

Plan of the master-class :

  • The essence of communication strategy: how organizations can effectively talk about their mission to society;
  • How to miss nothing: convenient frameworks for creating a comprehensive communication strategy;
  • Mastery of empathy: methods of analysis and formation of main target groups and channels of communication;
  • Successful digital cases.


Dentsu Aegis Network Ukraine

October 26, 2018
Kyiv, Украина

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